For the UEFA Champions League 2019/20 competition, BT Sport needed a toolkit to build promos, that was customizable to adapt to different teams/matches as the tournament progressed.
We created a pinball table in 3d, with 1980s-style graphics that leveraged the UCL colour palette, and illustrations of key players. Frenetic, fast-paced animation captured the excitement and unpredictability of the Champions League.
Half the shots were toolkit shots, which enabled the clients' in-house team to swap in new illustrations relevant to the teams featured in the promo. As part of the toolkit, the illustrations themselves were generatable from stock player photos with a semi-automated process in Photoshop.
30x animated shots for promos
4x animated shots for studio backdrops
The project delivered beyond expectations and our client was delighted, commissioning extra shots to use as backdrops for filming in studio and a second set specific to the knockout/finals stage of the competition.
The project also received two Promax nominations for Best Sports Originated and Best Use of Animation/Graphic Design.
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