Develop a brand for a tech startup in the mental wellbeing space.
The client had a product but they didn't know who they were as a 'brand'. Through facilitated workshops we identified their values, their tone of voice and what made them different. We then developed a solution that positioned them as a unique blend of human meets software, of simplicity and clarity.
Brand Strategy, Naming & Positioning
Identity Design & Guidelines
Social Media Collateral
After initial seed funding they were awarded a £100k grant to develop the service. They are currently piloting the Tranquiliti service in four schools.
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